Privacy

The short version

This site collects one thing: your email address, and only if you type it into a form. There are no advertising pixels or trackers in these pages, nothing follows you around the web, and nothing is sold to anyone. That holds while adverts are running: an advert can tell you clicked it, and nothing on this site tells it anything back.

What's collected, and why

• Your email address, when you join the free-download list, ask for a free demo, apply for the early-bird waitlist, or buy something. It's used to send you the download, to tell you when access opens, and to let you know about updates to the plugins you own. Buying does add you to that list: the terms include every future update in what you paid, and an update you are never told about is not much of a promise. Every email has an unsubscribe link, and using it stops the mail without affecting anything you have bought — your downloads and your order page keep working.
• Aggregate page analytics, from Cloudflare Web Analytics. It is cookie-less, does not fingerprint or identify individual visitors, and is not joined to your email address or your purchases. It records which pages are viewed, roughly where from (country level) and what kind of device. Google Analytics was removed in August 2026 and no longer runs on any page here.
• Purchase and download records, if you buy something: your email address, what you bought, when, whether you have downloaded it, and the date, time and IP address of each download. This is needed to give you your downloads, to honour the refund rule on the terms page (which turns on whether a download has happened), and for tax records.
• A count of free downloads. When you download one of the free amps, the file, the time, your country and your browser type are recorded so I know how many people are using them. Your IP address is not stored. What's stored instead is a one-way fingerprint of it that changes every day, so two downloads on the same day can be counted as one person without keeping anything that identifies you or links to your email address.
• Free demos. When you ask for a demo, your email address, first name (if you give one), which plugins you chose, the time, your country and the same daily one-way fingerprint are kept, along with what you download. That is how the download reaches you, how a form that sends email to an address a stranger typed is stopped from being used to flood someone's inbox, and how I can tell whether people who try a plugin go on to buy it. You are added to the email list too, as the form says, tagged as a demo.

Who processes it

If you buy something, your email address is added to my customer list so I can tell you when a plugin you own has an update. That is part of what you bought - updates are included for life - so those messages are me doing what you paid for, not marketing, and they carry a tag for the specific plugins you own so you only hear about yours. If I ever want to email you about something you haven't bought, that is marketing and there is an unsubscribe link in every email.

Email lists are run on Kit (kit.com), who act as the data processor. Your address is stored on their systems under their privacy policy. Google Analytics is provided by Google, who process that data under their own terms and may do so outside the UK. The site itself is hosted on Cloudflare Pages. Files are served from Cloudflare R2.

Legal basis

For customers: performance of a contract. You bought a licence that includes updates, so keeping your address in order to deliver your downloads and tell you about those updates is part of supplying what you paid for.

For everything else: consent. You give it by submitting a form, and you can withdraw it at any time.

How long it's kept

Email addresses: until you unsubscribe or ask for deletion, with no archive kept afterwards. Purchase and download records are kept for as long as tax law requires, because they are proof of a transaction - those cannot be deleted on request, though you can ask for a copy.

Your rights

Under UK/EU GDPR you can ask for a copy of what's held about you, ask for it to be corrected, ask for it to be deleted, or object to it being processed. Every email has a one-click unsubscribe link at the bottom, which is the fastest route. For anything else, email info@inotrak.com and it'll be dealt with within 30 days.

Cookies

This site sets none of its own, and there is no advertising cookie of any kind. Your basket is kept in your own browser's storage, on your device only - it lists which plugins you've added, nothing else, and nothing is sent anywhere until you press Checkout. Kit's embedded form and any YouTube embed may set their own — YouTube is embedded through youtube-nocookie.com, which holds off until you press play.

Complaints

If you're in the UK and unhappy with how your data has been handled, you can complain to the Information Commissioner's Office at ico.org.uk.

Contact

info@inotrak.com - data controller: Chris Ilett